Lagos Wayfinding

Project overview

A wayfinding system for Lagos, Portugal, designed to mitigate the effects of mass tourism by encouraging slow travel and walkability.

Message

Slow down, discover Lagos’ soul, history, and beauty at your own pace.

Mood

Peaceful, authentic and inviting

Goal

Offer visitors a chance to truly connect with the surroundings by encouraging slow mobility options.

Visual identity

The visual system draws inspiration from the city’s unique character, referencing the geometric patterns found in traditional house and chimney decorations. These patterns echo the Moorish influence that has shaped this region’s history.

Font study

Evoking the winding forms of platibandas (a typical architectural decoration), the font exhibits elegant serifs for a refined and elegant display.