Concept

  • Concept Design
  • Visual Strategy
  • Brand Experience
  • Placemaking

Craft

  • Brand Identity
  • Visual Systems
  • Environmental Graphics
  • Motion Design

I build brand identities, visual and strategic, rooted in culture. Curious and wide-angle by approach, I translate abstract ideas into visual language.The result is a brand its people recognise themselves in, and that works methodically toward business goals.I believe good design should be contemporary without cliché, smart without being boring, and always a bit playful. When I'm not watching tutorials at 1.75x speed, you can find me hiking somewhere, sticking googly eyes or expanding my collection of teas 
and infusions.

While tools keep evolving, method is what gives design its meaning. Purpose comes from how we think, not what we use.

Worked with

Fiera Milano w/ Reflektor / Fiera Milano w/ Reflektor /

Got an idea that hasn't foundits shape yet?Let's talk.

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